DVD sleeves

Audience

Children
Adults
Teenagers

Its has to make people who didn't seen the film at the cinemas buy the DVD.
DVDs are usually cheaper than going to the cinema.
For people who don't like going to the cinema.

Reception

Where it will be sold - in supermarkets.
Video stores, rental stores - Blockbuster.

Content

Reviews and ratings - 'DailyMail *****'
More information and space than a movie poster.
Narrative/adapted film poster.
flashes - 'extra content included'. 
Leaflets on the inside advertising memorabilia/props/toys.
Actors name and people in the film on the cover of the DVD.
BBFC age certificate.
3D covers on the cover of the DVD.
Blurb on the back - more information than on a poster - a short synopsis.
Holographic limited edition sleeves
Tagline.
Barcode.